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Report on target groups for heritage tourism in the BSR is online

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A report on target groups for heritage tourism in the BSR is now available in BASTIS.
This report analyses tourism target groups for the Baltic Sea Region and its heritage assets, i.e. the natural and cultural heritage of the region. It should in turn provide useful information for tourism suppliers in the Baltic Sea Region for successfully marketing their products. In order to develop profiles of the relevant target groups that can easily be adopted for marketing purposes, the following questions shall be answered:

  1. Which regions within the BSR are most interesting for EU 27-citizens? Who shows interest in the BSR? What motivations do they have and which attractions have most influence on their choice of destination?
  2. Which target groups for BSR Heritage tourism can be defined? How big are the target groups for BSR Heritage Tourism?
  3. Are there any differences between nature and culture-orientated BSR-prospectives? How did these people travel in the past? What holiday plans do they have for the following year? Which information sources do they use? Do they prefer traditional or emerging destinations? How can they be described socio-demographically? Where do they come from?

Now have a look yourself and download the report.