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Heritage Tourists 2010:BSR Environment Tourists

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Whithin the 59.02 mn EU27 citizens interested in the Baltic Sea Region (BSR) there are 26.97 mn persons (45,7%) with a major destination choice influence of "the environment".

Unless indicated otherwise all results shown here are based on the on the Flash Eurobarometer 291[1] of March 2010

Contents

Sociodemografics

Sex

53% female [EU27 with BSR interest: 52%]
47% male [EU27 with BSR interest: 49%]

Age

17% age 15-30 years [EU27 with BSR interest: 24%]
17% age 31-40 years [EU27 with BSR interest: 15%]
24% age 41-50 years [EU27 with BSR interest: 23%]
15% age 51-60 years [EU27 with BSR interest: 13%]
15% age 61-70 years [EU27 with BSR interest: 15%]
12% age 71+ years [EU27 with BSR interest: 11%]

Profession

With professional activity:

8% self-employed [EU27 with BSR interest: 9%]
7% upper employee [EU27 with BSR interest: 9%]
5% civil servant [EU27 with BSR interest: 6%]
22% other employees [EU27 with BSR interest: 21%]
10% manual worker [EU27 with BSR interest: 9%]

Without professional activity:

30% retired [EU27 with BSR interest: 27%]
7% full time student [EU27 with BSR interest: 11%]
6% looking after the home [EU27 with BSR interest: 5%]
5% seeking a job/other [EU27 with BSR interest: 5%]

City size

21% metropolitan zone [EU27 with BSR interest: 21%]
40% other town/urban center [EU27 with BSR interest: 41%]
39% rural zone [EU27 with BSR interest: 39%]

Country of residence

96% live within the BSR of the BSR-interested with a major destination choice influence of "the environment"

  1. Germany 50% [EU27 with BSR interest: 39%]
  2. Poland 31% [EU27 with BSR interest: 32%]
  3. Sweden 5%[EU27 with BSR interest: 6%]
  4. Finland 4% [EU27 with BSR interest: 5%]
  5. Lithuania 3% [EU27 with BSR interest: 3%]

all other countries 1% and less.

Holiday travel behaviour 2009

Travel propensity and frequency

Long holiday trips (4 nights and longer)

 % of the BSR-interested with a major destination choice influence of "the environment" went on at least one long holiday trip in 2009 [EU27 with BSR interest: %]
On average each of these long holiday travellers went on 2.1 long holiday trips in 2009 [EU27 with BSR interest: 2.2]

Short private trips (1-3 nights)

 % of the BSR-interested with a major destination choice influence of "the environment" went on at least one short private trip in 2009 [EU27 with BSR interest: %]
On average each of these short holiday travellers went on 3.8 short private trips in 2009 [EU27 with BSR interest: 3.8]

Major Motivation for main holiday trip 2009

  1. Rest/recreation 44% [EU27 with BSR interest: 37%]
  2. Visiting someone 16% [EU27 with BSR interest: 15%]
  3. Nature 13% [EU27 with BSR interest: 11%]
  4. Sun/beach 11% [EU27 with BSR interest: 13%]
  5. Wellness/health 6% [EU27 with BSR interest: 6%]
  6. City trip 4% [EU27 with BSR interest: 7%]
  7. Sports-related 4% [EU27 with BSR interest: 4%]
  8. Culture/religion 2% [EU27 with BSR interest: 5%]

Method of transport for main holiday trip 2009

  1. Car 67% [EU27 with BSR interest: 59%]
  2. Airplane 13% [EU27 with BSR interest: 18%]
  3. Train 10% [EU27 with BSR interest: 10%]
  4. Bus 7% [EU27 with BSR interest: 9%]
  5. Boat 2% [EU27 with BSR interest: 2%]

Organisation of main holiday trip 2009

72% Travel organised individually [EU27 with BSR interest: 67%]
9% Travel booked through travel agency [EU27 with BSR interest: 10%]
7% Package tour booked via Internet [EU27 with BSR interest: 8%]
5% Package tour booked through travel agency [EU27 with BSR interest: 6%]
7% Other [EU27 with BSR interest: 9%]

Holiday planning

Information sources for holiday planning

Total:

  1. Recommendations of friends/relatives 59% [EU27 with BSR interest: 62%]
  2. Internet 46% [EU27 with BSR interest: 48%]
  3. Personal experience 35% [EU27 with BSR interest: 31%]
  4. Catalogues/brochures 15% [EU27 with BSR interest: 15%]
  5. Guidebooks/magazines 16% [EU27 with BSR interest: 13%]
  6. Travel and tourist agencies 13% [EU27 with BSR interest: 14%]
  7. Media (TV, radio, newspaper) 11% [EU27 with BSR interest: 11%]

Planned destinations (main holiday 2010)

  1. Germany 47% [EU27 with BSR interest: 41%]
  2. Poland 32% [EU27 with BSR interest: 33%]
  3. Sweden 6%[EU27 with BSR interest: 9%]
  4. Finland 4% [EU27 with BSR interest: 5%]
  5. Denmark 5% [EU27 with BSR interest: 5%]
  6. Lithuania 3% [EU27 with BSR interest: 3%]

all other countries 1% and less.

References

  1. European Commission: Flash Eurobarometer 291, March 2010: Survey on the attitudes of Europeans towards tourism [1]